The target audience for these videos is young individuals aged 15 and above, as well as those with limited literacy. Unfortunately, illiteracy rates remain high in several countries within the targeted region. Moreover, political issues are often neglected, and diplomacy tends to be

forgotten. For this reason, the videos aim to explain key political concepts using simple language and animation.

The choice of animals as characters stems from the cultural sensitivity around clothing, which has become a strong marker of identity in the target countries. For instance, when Kurds gather, they often wear traditional Kurdish attire, and the same applies to Arabs. Simply viewing an image can reveal someone’s ethnicity. Meanwhile, individuals who are not part of these groups typically wear standard clothing.

To avoid controversies regarding the use of specific cultural symbols or attire, and to make the videos more engaging, they are set in a classroom environment in a jungle, with an elderly turtle as the wise professor. Each animal represents a different mindset:

• The lion symbolizes someone who sees themselves as superior.

• The elephant represents an individual who easily adopts any ideology.

• The giraffe reflects a class of people who merely consume without participating actively.